With widespread usage and short lifespan, selling hair can be a very profitable business. Many girls dream of having a hair brand of their own. Today let’s learning how to start a hair brand with only a few or even no money.
To start a hair business, there’re 5 things you should prepare first:
1. Brand Definition
To start a hair business, first you should make a brand. Brand name, brand logo, brand meaning, etc. It doesn’t matter what the brand name is. Just you like is OK. You can name the brand from your personal life experience, why you start your hair business, how you would like to run your hair business, what kind of hair extensions & wigs you plan to sell, etc. Both long and short are OK. But I suggest you short ones which can be recognized and remembered easily.
2. Packaging Customization
A good package can give your customers a very good first impression. Most packages are with brand information, how to buy, contact information, etc. You can search in Google for reference. If you’re not good at Photoshop, I suggest you find a professional people to help you custom a personalized brand which can differ yours from others. The package materials are also very important. Good materials can not only help to protect your products from being destroyed, but also make your customers have a deep impression about your business brand. The color should be better same or close to your website design color. Do not save money on packaging. Good package can bring your brand up a level instantly.
3. Finding a Hair Supplier
This is the most important while most difficult step. There’re too many people and companies who label themselves hair factories. Suppliers may be not factories and factories may not supply hair directly. Most hair suppliers we find are only suppliers who purchase hair from Chinese factories and then resell them with a higher wholesale price. In my own opinion, it’s better to find a good hair supplier who has good cooperation relationship with a good factory.
Good / top hair factories only care their big clients. If you’re with big potential, it’s OK. But as for small business, I really suggest you find a good supplier who may be middle men. They will always reply to your problems timely and patiently.
Do not make the final decision after seeing only a few hair suppliers. At least 10 hair suppliers should be checked and contacted. To check hair extension quality including smell, texture & lasting time, 20” length is best. Do not order too samples from one considering hair supplier. If you have enough money and feel deeply interested with the hair supplier, each 20” length hair extension per texture is best. Take me as an example, I often order 20” body wave with natural color for testing. If I want to test the company which I think it may be reliable, I will order more samples including body wave, kinky curly, deep wave, straight, ombre color, etc.
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4. Good Logistics Service
A good hair supplier plus fast delivery with no-destroy packaging can make a successful hair business. When choosing logistics companies, you should consider the price, delivery time and if damage will happen to your orders. Good communication is also very important.
5. An Online Store
There is no much suggestion on this point since I’m also a fresh newbie to website design. If you have money or are good at IT, you can create a very powerful online store. But if you’re not very good at website design and also don’t want to spend too much money, I think WordPress plus Woocommerce is a very good choice.
The general design should be simple but professional.
There tips are just my personal experiences. Leave your suggest below to join conversation!