How to Promote Your Hair Business: Horizontal Alliance

It’s not difficult to start a hair business. The most difficult step is how to promote it and get your first customers. Today we’re sharing a strategy that has been tested and practicing by small sized service industry companies all the time, Horizontal Alliance.

You may be unfamiliar with this phrase. Let me explain it to you.

You plan to start your own hair business. Firstly, you should be clear what people will buy your hair and need your service. Then you need to know where these future customers go most, what they will do there, what they will buy there, what shops they visit most there. Try to cooperate with these shops to promote your hair business.

For example, if you want to cooperate with a local restaurant, you can give some exclusive coupons to the shop and let them to give to their customers for free. No people will refuse Free Gift! It’s a win-win strategy.

There’re also many other cooperation ways. Just think about it!


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